Setting Up Ad On-Hold: Maximising Every Caller’s Experience

When a customer calls your business and is placed on hold, they are a captive audience. Leaving them in silence—or playing repetitive royalty-free chimes—is a missed opportunity and frustrates callers.

First Impressions Matter

A professional Voice Artist greeting your callers immediately elevates your brand's perceived professionalism. It tells the customer that they have called a structured, established business that cares about their experience.

Reducing Call Abandonment

Studies show that callers left in silence abandon their calls much faster than those listening to music or informative messages. Silence makes 30 seconds feel like two minutes. Engaging audio drastically improves caller retention during peak periods.

Strategic Messaging

On-hold time is prime real estate to cross-sell your services. You can use this time to:

• Inform callers of your business hours and website.
• Promote seasonal offers or new product lines.
• Answer frequently asked questions, potentially resolving their query before you even pick up.

Seamless Implementation

With modern Cloud Phone Systems, updating your on-hold audio is instantaneous. C9 works with professional studios to record your scripts, and we handle the direct upload into your PBX so your new messages are live the same day.