CUSTOMER CASE STUDY · NATIONAL RETAIL

Novo Shoes Case Study

How C9 GROUP Delivered a Unified Retail Technology Platform Across a National Store Network

Wide view of the Novo Shoes storefront with an illuminated entrance and digital display
Novo Shoes · Connected retail and in-store digital experiences.
C9 GROUPNovo ShoesNational Retail

At a glance

A unified national retail platform.

Customer
Novo Shoes
Industry
National Retail
Services Delivered
Connectivity • Networking • WiFi • Digital Signage • In-Store Music • CCTV • POS Support • Retail Analytics • Managed IT • Field Services • 7-Day Support
Connected storesA standardised technology platform
Customer experienceSignage, music and WiFi
Retail intelligencePeople counting and analytics
7-day supportOngoing managed services

Executive Summary

Technology that supports every part of retail.

In today's retail environment, success depends on more than products and locations. Retailers require reliable connectivity, engaging customer experiences, secure operations, centralised management, and responsive support.

Novo Shoes partnered with C9 GROUP to modernise and standardise technology across its retail footprint, creating a scalable platform that supports store operations, enhances customer engagement, strengthens security, and enables future growth.

Through a combination of managed connectivity, enterprise networking, WiFi, digital signage, in-store music, CCTV, POS support, people-counting analytics and ongoing support services, C9 GROUP became a trusted technology partner across the Novo Shoes network.

The Challenge

Consistency across a growing store network.

As a growing retail brand operating multiple locations, Novo Shoes required a technology platform capable of supporting the demands of modern retail.

The business needed to overcome challenges including:

  • Inconsistent technology across stores
  • Business-critical dependence on POS systems
  • Growing customer experience expectations
  • Physical security requirements
  • Centralised management of in-store content
  • Limited visibility into store performance metrics
  • New store rollout requirements
  • The need for reliable technical support outside traditional business hours

Rather than managing multiple technology vendors, Novo Shoes sought a strategic partner able to deliver and support an integrated solution nationally.

The Solution

One connected retail technology ecosystem.

C9 GROUP designed and delivered a complete retail technology ecosystem, providing a consistent and scalable technology framework across the store network.

01

Enterprise Connectivity

Reliable connectivity is fundamental to every retail transaction.

C9 GROUP deployed business-grade internet services designed to support:

  • POS systems
  • EFTPOS transactions
  • Cloud applications
  • Voice services
  • CCTV systems
  • Digital signage platforms

The result is a stable and secure foundation for daily store operations.

02

Secure Retail Networking

To connect stores securely while maintaining performance and visibility, C9 GROUP implemented a managed networking solution incorporating:

  • Secure site-to-site connectivity
  • Managed routing infrastructure
  • Network monitoring
  • Centralised administration
  • Secure remote support access

Stores now operate on a consistent network architecture that improves reliability and simplifies support.

03

Managed WiFi

Modern retail relies heavily on wireless connectivity.

C9 GROUP designed and manages wireless environments supporting:

  • Staff devices
  • POS terminals
  • Mobile inventory systems
  • Digital displays
  • Customer WiFi services
  • Connected retail technologies

The solution provides secure segmentation and centralised management across every location.

04

Digital Signage

To improve customer engagement and maintain brand consistency, C9 GROUP delivered a centrally managed digital signage platform.

This enables Novo Shoes to:

  • Promote seasonal campaigns
  • Launch new product ranges
  • Display marketing content
  • Deliver localised messaging
  • Update promotions instantly

Content can be managed centrally and distributed across multiple stores, ensuring a consistent customer experience nationwide.

Novo Shoes store entrance and fitout with a curved digital advertising display
Novo Shoes · Digital signage within the store experience.
05

In-Store Music

Customer experience extends beyond what shoppers see.

C9 GROUP implemented managed in-store music solutions that enable Novo Shoes to maintain a consistent brand atmosphere across every location.

Capabilities include:

  • Central playlist management
  • Scheduled music programming
  • Promotional audio messaging
  • Location-specific content
  • Brand-aligned audio experiences

The result is a more immersive and engaging retail environment.

06

CCTV & Physical Security

Protecting customers, staff and assets is critical to retail success.

C9 GROUP deployed modern CCTV solutions providing:

  • High-definition video surveillance
  • Remote viewing capabilities
  • Centralised monitoring
  • Improved incident investigation
  • Loss prevention support

The solution provides increased visibility while helping improve operational security.

07

People Counting & Retail Analytics

Understanding customer behaviour has become a competitive advantage in retail.

C9 GROUP introduced intelligent people-counting technology that delivers valuable insights into store performance.

Key capabilities include:

  • Customer traffic measurement
  • Store occupancy monitoring
  • Peak trading analysis
  • Conversion insights
  • Footfall reporting
  • Multi-store analytics

These insights allow Novo Shoes to make smarter decisions around staffing, marketing effectiveness and store performance.

08

POS Support & Management

Point-of-sale systems sit at the centre of every retail transaction.

C9 GROUP provides ongoing lifecycle management and support for the retail POS environment including:

  • Store deployments
  • Hardware staging
  • Device management
  • Remote troubleshooting
  • EFTPOS connectivity support
  • Software and peripheral support

This ensures critical retail systems remain operational and supported.

09

National Deployment Services

Retail expansion requires a technology partner capable of delivering consistently across multiple locations.

C9 GROUP supports:

  • New store openings
  • Store relocations
  • Refurbishments
  • Technology refreshes
  • Structured cabling
  • Equipment installation
  • Testing and commissioning

From planning through deployment, every project is delivered using a repeatable national framework.

Novo Shoes Moorabbin storefront with digital promotional displays on either side of the entrance
Novo Shoes, Moorabbin · Storefront and in-store displays.
10

7-Day Managed Support

Retail does not stop on Friday afternoon.

C9 GROUP provides ongoing support services including:

  • Remote support
  • Monitoring and alerting
  • Network support
  • Incident management
  • Vendor coordination
  • Onsite dispatch services

This ensures technology issues are resolved quickly, minimising disruption to store operations.

Business Outcomes

A stronger platform for stores and growth.

Novo Shoes business outcomes
OutcomeCustomer benefit
Connected Retail OperationsA standardised technology platform has improved consistency, performance and supportability across the store network.
Enhanced Customer ExperienceDigital signage, managed music and reliable WiFi contribute to a more engaging in-store shopping experience.
Improved SecurityIntegrated CCTV and network security solutions help protect assets, staff and customers.
Better Business IntelligencePeople-counting technology delivers actionable insights that support operational decision making and store optimisation.
Reduced ComplexityA single technology partner simplifies vendor management and accelerates problem resolution.
Scalable GrowthWith a repeatable deployment framework in place, new store rollouts can be delivered efficiently and consistently.

Customer Impact

More than a support provider.

By consolidating multiple technologies under a single managed services framework, Novo Shoes gained more than a support provider.

They gained a strategic technology partner.

Today, C9 GROUP supports the technology ecosystem that helps power daily retail operations, customer engagement, store security and business growth.

The C9 Difference

Connectivity. Communications. Customer Experience. Security. Support.

From Internet and WiFi through to digital signage, in-store music, POS support, people-counting analytics, CCTV and managed IT, C9 GROUP delivers the complete technology platform modern retailers need to operate smarter, engage customers and grow with confidence.

Connected Stores. Engaged Customers. Smarter Retail.

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